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About

Two people in Bolton, not an agency with a call centre.

FHAi is Farraj and Hafsa. Book a call and you get one of us. Need something changed later, you get one of us again.

Farraj

Builds the systems

Seven years as a commercial analyst, living in Excel. Which is a polite way of saying he has personally done thousands of hours of the work he now automates. Leads on building.

Hafsa

Runs the conversations

An NHS midwife before this, so she is used to asking careful questions and getting straight answers. Leads on discovery calls.

Neither of us came from a coding background. That is the useful bit. We have both done the manual version, so we know which parts of a process actually hurt and which only look inefficient on a diagram.

Why we started

AI moves faster than any owner has time to follow. Big companies have departments for that. Everyone else works it out between jobs, or gets sold something they do not need.

We think that gap is unfair and closeable, and closing it is the whole job.

How we work

We read your actual files before building anything. Every case study has a section on what we found that the client did not know. That is not a marketing device. It is what looking properly turns up.

We also say no. Twice on one build, to work we could have billed for, because it would have made their business worse.

What we will not do

  • Put AI somewhere it is not needed. Most of this is not AI.
  • Rewrite the parts of your business you are good at. We automate around your expertise, never over it.
  • Hold your accounts. Everything is in your name from day one.
  • Sell you a retainer to keep something running.

Our guarantee

If we fail to build the system in your proposal, we keep working at no extra cost until it runs and does what it was meant to do.

Book a free call

Based in Bolton, Greater Manchester. We work with businesses across the UK.