The situation
He visited care home websites one by one, hunting for a contact email, copying it into a spreadsheet, then writing every message by hand. Hours a week, taken out of running the business.
← All work
Lead research
How a care sector owner stopped visiting websites one at a time to find an email address
A care sector business owner who needed to reach care homes across a region, and was doing every step of it manually.
Before
Websites visited one at a time, by hand
After
Type a location, the list builds
“Type a location, and the list builds itself.”
What we built
He types a location. The system finds the care homes, visits each website, pulls the contact details and files each lead. Anything it cannot find is recorded as not found rather than quietly skipped.
How it decides what to do next
Leads route by what was found. Email one way, phone another, nothing found a third. That is the difference between a list and a to-do list: every row already says what the next action is.
What we found that they did not know
The bottleneck was not finding the care homes. It was researching the same lead twice, because nothing recorded what had already been checked. Fixing where the data lived removed more work than a faster search ever would.
What changed
- One form submission replaces an afternoon of manual searching
- Contact details found automatically from each website
- Leads routed by what was found, so every row has an obvious next action
- Nothing silently skipped, gaps are recorded as gaps
- Sector
- Care services
- What we built
- Lead research
- Built on
- n8n, Airtable, Google Sheets, Gmail